original

refresh

new

earth's own previous logo
earth's own logo after cleanup
Earth's Own Food Company had already spent a few years with their logo and had naturally grown quite attached to it, but what had started out as a quickly rendered idea, now needed some finessing as the company had grown. We refined the logo without losing its character. Customers still readily recognize their trusted 'Earth's Own' brand, yet will never become aware of the logo's refresh - other than feeling it looks 'good'.

Logo Refresh | Product Brand | Drawn Lettering | Logo | Smooth | Earth's Own Food Company